The Effects of Social Media on Social Responsibility: Facebook

Abstract

Due to the emergence of the second generation of web pages, social media provides users with a virtual interactive structure. It is succeeding in attracting many age groups, occupying its users of a large area of time and attention, without regard to geographical, ethnic, political, or economic differences. Each user could participate and shape the environment and structure of others by themselves. This study aimed to identify social responsibility impact through using social media, especially the Facebook platform, and explored how Facebook is maneuvering by its users. This means a quantitative research method was going to be conducted.

Data were gathered using a questionnaire created by Ferri, Grifoni & Guzzo (2012). There were 26 questions in the questionnaire. Specifically, the research was going to analyze: (1) How and why most social media users prefer Facebook as the leading platform, (2) Facebook users’ attitude through the threat and privacy matters, (3) Measure the effectiveness of this platform in developing social responsibility among Facebook users. Also, this research objected to use diffusion of innovation theory by Rogers to clarify according to what social media spread this high-rise of social responsibility effects on Facebook users (i.e., news/content sharing, networking). Moreover, it demonstrated the positive uses of Facebook in supporting social responsibility among its users by clarifying the method of employing them and their mechanism of action to serve ideas that benefit society and achieve the concept of social responsibility.