The Role of Social Media in Shaping Career Choices of Asian American Students
This study explored the role of social media on the career choices of Asian American students, particularly those opting for non-STEM fields, drawing on qualitative data from a sample of 12 participants. The findings revealed that social media exerted both positive and negative influences on career development. Positive influences included exposure to diverse career possibilities, fostering community connections and support, and providing role models and inspirational content. Conversely, social media could also distort career choices by presenting unrealistic portrayals of different fields. Neutral influences, such as personal decision-making and the sense of belonging facilitated by social media, were also noted. The study underscored the enhancement of self-efficacy and outcome expectations through social media, while also highlighting contextual supports and barriers. Despite the limitations of the small sample size, the research provided valuable insights and suggested directions for future studies to explore the long-term impacts and the potential of social media platforms to support career development. These findings underscored the importance of a balanced and critical approach to the use of social media in shaping career trajectories.