The Role of Technology, Communication and Education in Increasing National and International Visibility and Recognition
ABSTRACT
Developments in new communication and media technologies have created new areas
of use. In addition to providing users with certain authorities and new
opportunities, these technologies have also transformed users into active
participants within the system, leading to widespread interest globally.
Considering the ongoing scientific and technical revolution, the transfer of
desired amounts of knowledge and skills through the global concepts of education
has become even more significant at the beginning of the 21st century. The level
of education is influenced by teaching strategies and the creative use of new
electronic environments in classrooms. In this technological world, it is
particularly important for individuals to understand the concepts of modern
technology, comprehend their functions, and feel comfortable using them. Due to
these and other reasons, the value and importance of technology-related
education have been widely recognized. Most technology education programs on a
global scale aim to develop skills such as analytical thinking, creativity,
problem-solving, teamwork, personal responsibility, initiative, and curiosity.
Many leaders have also begun to use these technologies to communicate directly
with users. The use of these technologies by leaders within the framework of
specific communication strategies in international relations has given rise to
new forms of relationships and competitive environments. This article examines
the strategies for enhancing the visibility and recognition of individuals or
figures at national and international levels through media. By analyzing
traditional and digital media channels, public relations methods, social media
strategies and brand positioning techniques, the study focuses on the
fundamental components of an effective media plan.