Evaluating the Effectiveness of the Program Developed to Increase the Awareness of Municipality Employees on Corporate Social Responsibility

Abstract

The primary goal of education is to ensure the retention and effective utilization of knowledge and skills. In recent years, program development efforts have been implemented not only in formal education institutions but also in social organizations and non-formal education settings. Educational programs primarily focus on making sense of knowledge, emphasizing how to learn rather than what should be taught. In this context, the implementation of training programs in the field of corporate social responsibility and the evaluation of their effectiveness are considered essential. The concept of social responsibility has long been developed within the private sector and has been framed within the corporate obligations of businesses towards society. However, increasing social responsibility initiatives within public service units is crucial, particularly in terms of providing benefits to disadvantaged groups. Accordingly, it is necessary to enhance the awareness levels of municipal employees to help them better distinguish between social responsibility and social services. Within the scope of this study, the corporate social responsibility perceptions of employees in a selected municipality were identified, and the effectiveness of a training program designed to enhance their awareness was evaluated. The research findings indicate that the implemented training program contributes to increasing corporate social awareness.