Fleeing TikTok to Rednote: Leveraging Generative Technologies to Support Cross-Language Communication for TikTok Refugees on Chinese Social Networking Platforms

ABSTRACT

As the U.S. government enforces a ban on TikTok, many users are seeking alternative platforms, creating unprecedented opportunities for Chinese social media applications, particularly platforms like Xiaohongshu (RedNote). These platforms have seen a significant increase in downloads in the U.S. market, showcasing the global potential of Chinese social platforms. However, alongside this opportunity comes the challenge of effectively navigating multilingual and multicultural environments. Optimizing language services to accommodate and fulfill the needs of global users has thus become a critical factor in the successful expansion of Chinese social platforms into international markets. The optimization of language services involves not only basic translation issues but also the use of technology to enable seamless communication across languages, cultures, and countries. Modern technologies, such as natural language processing (NLP), machine learning, speech recognition, and generative artificial intelligence (GenAI), provide powerful support. These technologies can not only improve the accuracy and fluency of translations but also enable personalized and intelligent language services across platform interfaces, operational guidance, content creation, content recommendation, and content moderation, addressing the needs of users from different cultural and linguistic backgrounds. This paper will explore, from a technical implementation perspective, how advanced technologies can optimize language services and enhance the global competitiveness of Chinese social platforms. Key aspects include the application of real-time translation systems, speech-to-text and text-to-speech technologies, intelligent content recommendation algorithms, and multilingual content moderation tools. The effective integration of these technologies will not only improve user experience but also help platforms establish robust cross-national communication capabilities in diverse cultural and linguistic environments, strengthening their international development potential.