Cultural Identity and Ideology in Children’s Media: A Comparative Analysis of Caillou and Nasreddin Hoca

Abstract

This study aims to conduct a comparative analysis of the role of children's media in the construction of cultural and economic identity through two characters: Caillou, a Canadian production, and Nasreddin Hoca Zaman Yolcusu, a Turkish production. Based on the premise that media serves not only as a source of entertainment but also as a significant medium for the transmission of ideological and cultural codes, the study establishes a theoretical framework grounded in the concepts of representation, semiotics, cultural capital, and simulation theory. The significance of this research lies in its examination of how media content shapes children's value systems, perceptions of identity, and understanding of social roles within a cultural context. The findings suggest that while the character of Caillou reflects individualism and consumer culture, Nasreddin Hoca foregrounds collectivist values, historical consciousness, and representations of local culture.  Within this framework, the study reveals that media content exerts a profound and formative influence on children's cognitive, cultural, and social development. Especially during early childhood, media functions as a key source in shaping children's symbolic world. Therefore, the production of media content that reflects cultural diversity, promotes critical thinking, and supports multidimensional identity development is of vital importance. This study also aims to raise awareness among families, educators, and media producers in the context of media literacy.